Renowned Nigerian music producer, ID Cabasa, has applauded Mavin Records CEO Don Jazzy for his remarkable strategic approach in shaping the Nigerian music industry. During a panel discussion, Cabasa described Don Jazzy as one of the smartest figures in the industry, particularly crediting his unique collaboration with content creators, including skitmakers, as a game-changing move that has significantly amplified his influence and reach.
“Don Jazzy made a genius move by connecting with content creators in a way that guarantees their support. Every time he releases something, these skitmakers and influencers rally to promote it across their platforms, helping to expand his audience and boost visibility,” Cabasa explained.
He emphasized how Don Jazzy’s ability to leverage digital creators’ platforms has allowed him to stay ahead of the curve in the ever-evolving entertainment industry. According to Cabasa, this innovative partnership strategy has created a ripple effect, positioning Don Jazzy as a key player in influencing trends within the industry and beyond.
Cabasa urged emerging artists to learn from Don Jazzy’s playbook by building meaningful relationships with content creators and digital influencers. “These partnerships provide a unique avenue for artists to get their music heard by broader audiences. It’s no longer enough to rely solely on traditional promotion; integrating with digital creators is the new frontier,” he added.
In his remarks, Cabasa also highlighted Kizz Daniel as another example of an artist who has successfully tapped into the power of content creators, which has greatly contributed to his growing popularity and consistent hits.
Working with Gen Z Creatives: A Source of Inspiration
ID Cabasa further spoke about his experience working with younger generations of creatives, especially those within the Gen Z demographic. He described them as full of inspiration, citing their fresh ideas and creative energy as essential components in keeping the music industry dynamic.
“I work closely with a lot of Gen Z creatives because they bring new ideas and fresh perspectives to the table. While my generation has the experience, the younger ones are brimming with innovative ideas that continue to push the boundaries of what’s possible in music and entertainment,” he noted.
Cabasa also stressed the importance of balancing creativity with experience, stating that the perfect blend of youthful inspiration and seasoned expertise is key to longevity and success in the industry.
Conclusion
As a legendary figure in Nigeria’s music scene, ID Cabasa’s endorsement of Don Jazzy highlights the Mavin Records CEO’s forward-thinking and his ability to stay relevant by aligning with current digital trends. His call for artists to embrace partnerships with content creators resonates as an important strategy in the modern music landscape, where digital influence and online engagement are critical to success.
Both Don Jazzy and other industry heavyweights like Kizz Daniel exemplify the future of music promotion, where collaborations with digital creatives will continue to shape how music reaches audiences globally.
